Tag Archives: digital marketing

iTunes GRRRRR

Podcasts are a great way to make use of time that would otherwise be wasted spent commuting, exercising or doing mundane chores. In another post I’ll share some of my favourite podcasts but one thing seems common to most of them…..

The presenters frequently ask listeners to go to iTunes to like and subscribe to their podcast. I understand this can raise the profile of a podcast meaning it has a better chance of getting even more subscribers. However, as an Android user I have no intention of going anywhere near iTunes for any reason, ever.  In fact, when I hear this it just shows how lacking in awareness the podcast presenter / producer is and how blinkered they are to think that every listener will be using an Apple device.

I’ll personally buy a beer for the first podcaster I hear acknowledge the fact that you can access and subscribe to podcasts through other means besides iTunes.