![\"increase-traffic\"](\"https:\/\/www.qd-design.co.uk\/blog\/wp-content\/uploads\/2016\/02\/increase-traffic-1024x501.png\")
<\/p>\nThe prime purpose of virtually every website is to be a \u201cshop window\u201d to the world.\u00a0 Most businesses I speak with want to significantly increase the traffic to their web site. \u00a0And, once there, they want to covert more of that traffic to active, loyal and long standing customers.\u00a0 Your \u201cshop window\u201d may be fantastic but if no one stops by to view it, it isn\u2019t doing much for your business.<\/p>\n
Here are\u00a014 ways to get more traffic to your site and to convert that traffic more frequently.<\/p>\n
1) Easy navigation<\/strong> 2) Responsive design<\/strong> 3) Compatible and tested with\u00a0multiple browsers<\/strong> 4) Page speed<\/strong> 5) Dead or broken links<\/strong> 6) Testimonials<\/strong> 7) User interface \/ user experience<\/strong> 9)\u00a0Answer visitors questions<\/strong> 10) About us<\/strong> 11) Pricing<\/strong> 12) Live chat<\/strong> 13) Simple, short forms<\/strong> 14) Finally, no snarky exit ‘pop ups’<\/strong> What would you add to the list to get more people to visit your website? Leave your answers below in the comment box.<\/p>\n","protected":false},"excerpt":{"rendered":" The prime purpose of virtually every website is to be a \u201cshop window\u201d to the world.\u00a0 Most businesses I speak with want to significantly increase the traffic to their web site. \u00a0And, once there, they want to covert more of that traffic to active, loyal and long standing customers.\u00a0 Your \u201cshop window\u201d may be fantastic … Continue reading 14 Ways to Increase Website Traffic<\/span>
\nAround each<\/span> page, between<\/span> pages and back<\/span> to the home page from any level within the site. \u00a0When visitors get lost or confused on a site, they typically go to elsewhere. \u00a0The navigation should be obvious and readily accessible from every<\/strong> page on the site.![\"compass-nav\"](\"https:\/\/www.qd-design.co.uk\/blog\/wp-content\/uploads\/2016\/02\/compass-nav-1024x445.png\")
<\/p>\n
\nYes, I know this is nothing new but if the visitor on a phone cannot view the site, they will vote with the back button and go elsewhere. \u00a0Ensure that everyone, regardless of device, can see your site as you<\/span> want them to.<\/p>\n
\nWhilst you no doubt have a favourite browser, your visitor may use an entirely different platform. \u00a0Does your site work equally well in ALL browsers? Did you check this?<\/p>\n
\nNo one likes to wait.\u00a0 People drift away if the page is slow to load and rarely\u00a0return to a slow site if they can help it.\u00a0 There are many tools you can use to evaluate page speed and make improvements to a site \u00a0Google Developers Page Speed Test<\/a>\u00a0is one we at QD Design use frequently.![\"speedo\"](\"https:\/\/www.qd-design.co.uk\/blog\/wp-content\/uploads\/2016\/02\/speedo-1024x517.png\")
<\/p>\n
\nNothing says \u201cunloved\u201d website more than a broken or dead link. \u00a0It is a real turn off for visitors. \u00a0Either check your links by hand or use an on line link checker such as Broken Link Check<\/a> to see if there are any that need updating.<\/p>\n
\nGenuine testimonials from real clients can count hugely to converting visitors into customers. \u00a0If appropriate, include a video from them talking about your product or service. \u00a0This is just about the most powerful advocacy you can get for your business.<\/p>\n
\nA website has to meet the needs of the visitor \/ customer and not pander to the whims and desires of the site owner and designer.\u00a0 A site that is easy to read, easy to navigate and free from irritating distractions will convert many\u00a0more visitors.\u00a0\u00a0For additional\u00a0advice on UI \/ UX, check out this great info\u00a0from the guys at UX Myths
\n<\/a>
\n8)\u00a0Language appropriate for your audience<\/strong>
\nWrite in their<\/strong><\/span> language; avoid jargon, slang and any colloquial phrases that people may not understand. \u00a0Always bear in mind that your\u00a0website is a tool for the\u00a0visitors and not a vehicle for you to show off.![\"dictionary\"](\"https:\/\/www.qd-design.co.uk\/blog\/wp-content\/uploads\/2016\/02\/dictionary-1024x397.png\")
<\/p>\n
\nIn other words, try to predict what questions brought them to your site and what information will satisfy them.\u00a0 If you don\u2019t know, then you may have missed something vital to help convert visitors to loyal customers.<\/p>\n
\nFew people want to do business with someone \/ something they don\u2019t know. \u00a0Ensure your site has an ‘About Us’ section that says who you are and what makes you tick. Present your human face to your visitors (you are human aren\u2019t you)!<\/p>\n
\nSimilar to the ‘About Us’ point above, visitors rarely\u00a0feel comfortable\u00a0doing business with a firm where the prices are hidden or unclear.\u00a0 If you can, show your pricing structure openly so it saves any embarrassing moments when the customer realises they cannot afford you \/ your services.<\/p>\n
\nWhen you are providing a service and customers need to interact directly with you, a chat tool is often preferred to e mail as a means to get \/ give information quickly.\u00a0 If you have the staff and can run a live chat to engage with customers, you should see a significant increase in customer enquiries made through your website.
\n![\"chat\"](\"https:\/\/www.qd-design.co.uk\/blog\/wp-content\/uploads\/2016\/02\/chat-1024x512.png\")
<\/p>\n
\nShould you want to create an e mail list then all you really need \u00a0from the visitor is their name and email address.\u00a0 Asking for other data, e.g. street address, phone number, date of birth \u2013 I know it is only so you can wish them Happy Birthday on their big day \u2013 massively\u00a0puts people off from signing up as they may have genuine concerns over how that data may be used, shared or stored.<\/p>\n
\nYou know the sort of thing, emblazoned across the screen as you go to leave a site is a huge banner saying, \u00a0\u201cNo thanks, I really don\u2019t want 20 amazing ways to make my life awesome<\/em>\u201d\u00a0 When pop ups try to make you feel bad about not clicking a sign up or try to make you feel dumb that you could be missing out on something, they have overstepped the line.\u00a0 There is a reason why the visitor hasn\u2019t click your button and trying to force them into doing it now probably isn\u2019t going to work.\u00a0 They will just leave and in most probability, do their best never to come back.<\/p>\n