Why does this matter?
Even in these days of super-fast broadband (for those lucky enough to have it), 4g mobile networks, wifi hotspots in almost every cafe and coffee shop, site speed is still a vital metric for any web designer.
If your site is identical in content to another site (unlikely I know) but the other site loads more quickly, it is almost a given they will appear above you in Google search results. No one wants to wait and that includes the search engines themselves!
AliExpress reduced load times by 36%…, helping to increase orders by 10.5% and conversion rates by 27%
Sites that load quickly tend to get more traffic, retain people on the site and, as in the case of Aliexpress above, do more business. For every additional second your site takes to load you could be losing significant numbers of potential visitors to your site.
Following some adjustments to the QD Design site, we now score 95 on the Google Developers Page Speed Checker. Whilst no doubt we could improve upon this further, it puts us in the top few % for page loading speed.
Slower sites can be attributed to poor or outdated coding, bloated or un-required files being called by the browser, unoptimised images as well as whole host of factors associated with the server. Taking advantage of server side (GZIP) compression, browser caching or setting a character set for a page can all be done via the .htaccess file that sits in the root of the web server.
This is the sort of knowledge and expertise that only a true web developer will have. If you want / crave a fast loading site, then you need to speak with someone that really knows what they are doing behind the page and not just manipulating text and pictures in a drag and drop page builder.
QD Design consistently make fast loading html based sites that help businesses reach their audience as quickly as possible. If your site is lacking that “va va voom”, then get in touch, we can analyse what is holding it back, and help you get off the brake pedal and onto the throttle!
Nick has web design experience spanning two centuries (well his first page was in 1998)! He is passionate about helping smaller businesses and new ventures make their mark on the web. As well as a web designer he has spent time as a management consultant and business coach and brings these skills to help customers excel. When not designing websites he is likely to be in the mountains be it skiing, climbing or just taking photos of awe inspiring scenery.