Tag Archives: Google

Page Speed Matters

website speed matters

There is more to web design than arranging content on the page.   Unfortunately, there are many web designers (and I use that phrase loosely), that rely upon tools such as WordPress or other web-builder platforms for every site they create.  Ask them to create a site from scratch in html, CSS and JavaScript and they wouldn’t have the faintest idea where to start.

Why does this matter?

Web-builder platforms are the “Swiss army knives” of web design. They come with a multitude of features and functions; of which many are rarely, if ever, used. However, because they are in place, the browser must download the resources associated with this feature even if it doesn’t get used in a site. Additional JavaScript files, extra CSS files etc all increase the number of requests the browser has to make to the server, slows down render time and ultimately delays the point at which the user can see and interact with a website.

Even in these days of super-fast broadband (for those lucky enough to have it), 4g mobile networks, wifi hotspots in almost every cafe and coffee shop, site speed is still a vital metric for any web designer.

If your site is identical in content to another site (unlikely I know) but the other site loads more quickly, it is almost a given they will appear above you in Google search results. No one wants to wait and that includes the search engines themselves!

AliExpress reduced load times by 36%…, helping to increase orders by 10.5% and conversion rates by 27%

Sites that load quickly tend to get more traffic, retain people on the site and, as in the case of Aliexpress above, do more business.  For every additional second your site takes to load you could be losing significant numbers of potential visitors to your site.

95 out of 100 on Google page speed testFollowing some adjustments to the QD Design site, we now score 95 on the Google Developers Page Speed Checker. Whilst no doubt we could improve upon this further, it puts us in the top few % for page loading speed.

Slower sites can be attributed to poor or outdated coding, bloated or un-required files being called by the browser, unoptimised images as well as whole host of factors associated with the server. Taking advantage of server side (GZIP) compression, browser caching or setting a character set for a page can all be done via the .htaccess file that sits in the root of the web server.

This is the sort of knowledge and expertise that only a true web developer will have. If you want / crave a fast loading site, then you need to speak with someone that really knows what they are doing behind the page and not just manipulating text and pictures in a drag and drop page builder.

QD Design consistently make fast loading html based sites that help businesses reach their audience as quickly as possible.  If your site is lacking that “va va voom”, then get in touch, we can analyse what is holding it back, and help you get off the brake pedal and onto the throttle!

Are you Mobile Ready?

Mobile devices are changing the way we exist. Many people would be bereft without their mobile as a source of information, entertainment and as a means of communication.

So much so that mobile access to the Internet has overtaken and now far exceeds larger devices such as laptop and desktop computers.  In a recent study commissioned by Google, 69% of smartphone users said they turned to mobile search in a moment of need.

2 years ago, Google announced they would be prioritising sites in the search results that were mobile friendly over those that were not. This continues today.  If your web site is not mobile friendly, then you are potentially needlessly giving away postions in the search results.

So how do you know if your site is mobile friendly?

Simple.  Google have produce a tool that will tell you instantly if your site is mobile compatible.

search console tool, mobile friendly
Google Search Console, mobile friendly checker

Put your website URL into the search box, click Run Test and see for yourself if Google recognises your site as mobile friendly.  If it is, then you will see a page something like the one below.  If it is not then you will get a series of warning and advice on what you need to do to make your site mobile friendly.

QD Design site successfully passing the search console mobile friendly test
This is how your site should look…

“But”, I hear you yell, “Most, if not all, of my visitors are using desktop / laptop computers, so it doesn’t matter to me, does it”.   Wrong.   Google will still penalise your site if it isn’t mobile friendly even though no mobile users currently visit it.

Can you really afford to needlessly give away search engine position because your site isn’t compatible with mobile devices?

QD Design only design fully responsive mobile friendly web sites that ensure you are not penalised by Google or the other search engines. If your web site is in need of a “tune up”, let’s talk.